What is a pitch page?

Last updated

By Greg Osmond

A pitch page is a single, shareable web page you send instead of a résumé. Instead of a static PDF, it combines your headline, your results, a 60-second video, testimonials, and a call to action — all on one link. Think of it as a personal landing page built to get you hired.

What's on a pitch page

  • A headline and who you are
  • Results and metrics — your impact in numbers
  • A 60-second intro video — a face and a voice
  • An experience timeline
  • Testimonials — references built in
  • Your résumé/documents and a contact or booking CTA

Pitch page vs. résumé vs. portfolio vs. LinkedIn

  • vs. a résumé — a résumé is a static PDF that now looks like everyone else's; a pitch page is interactive, leads with results, and includes video.
  • vs. a portfolio — portfolios suit visual or creative work; a pitch page works for any role because it centers results and story, not just artifacts.
  • vs. LinkedIn — LinkedIn is a passive profile everyone has; a pitch page is something you proactively send — tailored, focused, and memorable.

Who it's for

Any job seeker who wants to stand out — especially now that AI has made résumés interchangeable. It's particularly strong for sales reps, nurses, software engineers, executives, tradespeople, and recent grads.

How to make one

With a tool like PitchPage: upload your résumé → AI builds the page → add your numbers and a video → pick a style → publish. Free to build, $9 to publish. (See also: what to send instead of a résumé.)

Why the format changed

The pitch page is a response to a specific shift. Open roles now average more than 300 applications, 49% of job seekers say they used AI to write their résumé, and 77% of hiring managers say many of the résumés they receive appear completely or partially AI-generated. The document didn't get worse. It stopped being a differentiator, because everyone's got better at the same time. (Full numbers: job search statistics 2026.)

What it does that a document can't

  • Carries a voice. Sixty seconds of you is not something a PDF can hold.
  • Shows evidence in context. A number sits next to the chart and the timeline entry that explain it.
  • Reports back. Every published page counts views, repeat visits, video plays and résumé downloads, so you learn whether silence means no or means never opened.
  • Stays current. Edit the content or switch the visual style and the link you already sent still works.
  • Holds the documents. Certificates and transcripts attach privately, with each link signed fresh for the individual viewer.

Where people actually send it

  • In the email or LinkedIn message, as the thing you lead with
  • In the website or portfolio field on an application form
  • In a follow-up, when you want a second look without resending an attachment
  • As a separately labelled link per company, so you can tell whose page got opened

Not only for job applications

The same format is used for university applications, athlete recruiting, real estate, contractor bids and sales pitches. Each starting point asks a different set of questions and builds the sections that kind of pitch needs. The common thread doesn't change: someone trying to get a decision out of a person with a stack of near-identical files to get through.

FAQ

Is a pitch page the same as a personal website?
It's a focused type of personal website built specifically for the job search — lighter and faster than a full portfolio site.
Do I still need a résumé?
Usually yes, for ATS forms — but the pitch page is what gets you noticed. Send both and lead with the link.
What makes a good pitch page?
Real results, a short genuine video, clean design, and a clear next step.
How much does it cost?
Free to build and edit, $9 one-time to publish.
How long should a pitch page be?
Short enough that the first screen on a phone does the work. Lead with the headline, the video and two or three numbers, and let the timeline and testimonials sit below for anyone who wants more.
Do I have to record a video?
No, the page works without one. But it's the part a document can't copy and the part people remember, so it's worth the awkward first take.
Can I have more than one?
Yes, and tailoring per role is the common pattern. Publishing is $9 per page, or $39 for a five-page pack.
Is there anything to keep paying?
No. There's no subscription to cancel — publishing is a one-time $9 per page, and credits never expire.

Build your pitch page

Free to build, $9 to publish — upload your résumé and watch the page build itself.

Build My Pitch Page

See finished pitch page examples