Story first
Find the one sentence a reader will repeat, then build the piece around it.
I started as a reporter, which taught me to look for the one sentence a reader will repeat to someone else. For nine years I have built content teams around that habit, and the readers followed.
By the numbers
3.2MAnnual readersOwned publication, 2025
48%Organic growthYear over year
120+Campaigns ledWritten, edited or run
9Years in editorialNewsroom to brand
How I work
Systems that keep a voice
Calendars, style guides and briefs that let a team scale without sounding like a committee.
Craft, measured
Good writing paired with honest analytics, so we ship what readers actually finish.
Readers, year by year
1.120201.520211.920222.420232.820243.22025
The path
- 2021 to now
Content director
Tessellate Software
Lead editorial strategy, the brand voice and a team of eight writers.
- 2018 to 2021
Senior content strategist
Northfield Health
Built the content program from nothing to 2M annual readers.
- 2014 to 2018
Reporter, then editor
Harbor & Pine Magazine
Reported, edited and grew the magazine's online edition.
What I do best
Editorial strategy Brand voice Long-form storytelling Search Content design Analytics
Worked with
Tessellate Software Northfield Health Harbor & Pine Magazine Common Table Co. Lumen Press
What people say
Priya turns dense product stories into things people actually want to read.
She built our entire editorial engine, and the traffic to match.
Let's talk
Open to content and brand leadership roles, in Austin or remote.