Editorial and brand lead who turns complex products into stories people actually read.
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THE PROFILE
Austin, TXProfileContent Director · Brand & EditorialAustin, TX
The Feature
Priya Nair
Content Director · Brand & Editorial
01
By the Numbers
3.2M
Annual readers
48%
Organic growth
120+
Campaigns
9
Years
02
How I Work
Story-first strategy
Turn complex products into clear narratives that earn attention and rank.
Editorial systems
Build content engines (calendars, style guides, briefs) that scale without losing voice.
Data-informed craft
Pair great writing with analytics; ship what moves traffic and brand.
03
Organic Readership
Trailing 12 months
04
Career Path
2021 — Present
Content Director
Brand & Editorial
Lead editorial strategy, brand voice, and a team of writers.
2018 — 2021
Senior Content Strategist
Built the content program from scratch to 2M+ annual readers.
2014 — 2018
Content Marketer / Journalist
Reported, edited, and grew owned editorial.
05
Skills & Tools
Editorial strategySEOBrand voiceStorytellingWebflowHubSpotFigmaAnalytics
06
Worked With
The Atlantic (contributor)NotionHubSpotWebflowAdobe
07
What People Say
“Priya turns dense product stories into things people actually want to read.”
Marcus Bell — CMO
“She built our entire editorial engine — and the traffic to match.”
Elena Ruiz — Head of Growth
Let's talk
Open to content & brand leadership roles — Austin or remote.