Positioning that sticks
Turn product complexity into one message buyers and reps repeat without a slide in front of them.
Profile
Seven years of crisp positioning, sales enablement reps actually use, and campaigns measured in pipeline rather than impressions.
How I work
Launches that land
Run cross-functional go-to-market, from narrative and assets to enablement, on schedule.
Pipeline-minded
Tie every campaign to pipeline and revenue, and report it the same way finance does.
Pipeline influenced
Career
- 2022 to now
CurrentProduct marketing manager
Brightwater Analytics
- Own positioning, launches and enablement for the core platform
- Repositioned the product for finance buyers; pipeline up 38% in two quarters
- 2019 to 2022
Senior product marketer
Lumen Cloud
- Led messaging and launches across two product lines
- 2017 to 2019
Marketing manager
Fieldnote
- Built the first demand-generation and content programme
Skills and tools
PositioningGo-to-market strategySales enablementMessagingHubSpotFigmaNotionAnalytics
Partners and clients
- Arden Payments
- Kestrel Commerce
- Finch CRM
- Oakline Studio
- Harbor Freightworks
- Northpass Health
What people say
Melissa's positioning work is the reason our reps finally tell one story.
Every launch she has run has shipped on time and moved pipeline. That is rare.
Let's talk
Open to senior product marketing roles in San Francisco or remote.