By the Numbers
5
Launches led
38%
Pipeline lift
$1.2M
ARR influenced
7
Years
How I Work
Positioning that sticks
Turn product complexity into crisp messaging buyers and reps actually repeat.
Launches that land
Run cross-functional GTM — narrative, assets, enablement — on schedule.
Pipeline-minded
Tie every campaign to pipeline and revenue, not vanity metrics.
Pipeline Influenced
Trailing 12 months
Career Path
Product Marketing Manager
2022 — PresentB2B SaaS
Own positioning, launches, and enablement for the core platform.
Senior Product Marketer
2019 — 2022Growth-stage SaaS
Led messaging + launches across two product lines.
Marketing Manager
2017 — 2019Tech startup
Built the first demand-gen and content engine.
Skills & Tools
PositioningGTM strategySales enablementMessagingHubSpotFigmaNotionAnalytics
Worked With
StripeShopifyHubSpotAtlassianAdobe
What People Say
“Melissa's positioning work is the reason our reps finally tell one story.”
Daniel Cho · VP Marketing
“Every launch she's run has hit on time and moved pipeline. Rare.”
Sarah Lin · Director of Product
Let's talk
Open to product marketing roles — San Francisco or remote.