Hi, I’m Melissa.
I am a Senior Account Executive with four years of experience in HR Tech, consistently ranking #1 on my sales team in total revenue, new business, and repeat business.
Melissa Annesley
Senior Account Executive · HR Tech · #1 Ranked Sales Rep (3 yrs) · $1.25M+ avg. closed annually
I thrive on running the full sales cycle solo, from cold outreach to close, and have a proven track record of securing major logos like Workday and Salesforce. My passion lies in building efficient, AI-powered sales systems that drive significant growth and client retention.
Senior Account Executive
Ranked #1 in total revenue, new business, and repeat business for three consecutive fiscal years, currently at 56% of total team revenue.
Averages $1.25M+ closed and ~95 deals per fiscal year, including $1.13M across 93 deals in FY2025-26 across 52 net-new logos and 41 account expansions.
Opened FY2026-27 with $205K closed in eight weeks, including 62% from six net-new logos (Workday, Salesforce, Litmos, Socure).
Maintains a 62% repeat revenue rate (avg. 1.3 deals per account) through strong client relationships and proactive account growth conversations.
Designed, documented, and trained the sales team on a new operating workflow, including two-track outreach, standardized CRM entry, and AI-assisted research and drafting stack.
Runs the complete sales cycle solo: cold prospecting, discovery, multi-product proposals, negotiation, and close, without SDR or sales support.
Founder & CEO
Built and scaled a direct-to-consumer home décor, furniture, and gifts brand across Canada, owning all functions from merchandising to P&L.
Grew brand to 20,000+ social media followers and a loyal repeat customer base through community-driven content and consistent storytelling.
Earned national media features without paid promotion, showcasing effective marketing and brand building.
Successfully sold the business in 2022 to pursue B2B sales full-time, driven by a passion for selling and client relationships.
AI-Built Sales Systems
I built the AI systems the sales team now works in day to day, and trained them on it. This includes a custom Claude agent workspace encoding the full product catalog, rate card, and two-year event calendar to draft proposals, quotes, and emails against verified pricing and live inventory.
I designed a two-track outreach system routing accounts to either an automated four-touch sequence (cold) or an individually drafted in-thread reply (live conversation), allowing for 15-25 meetings a week with no SDR support.
I connected Gmail, Calendar, Drive, Mixmax, Apollo, Lead411, and the HR.com CRM into a single workspace that researches accounts, drafts outreach, builds sequences, and writes deals and tasks back to the CRM through its API, including automated rebuilds of system-generated contracts into clean, signature-ready documents.
I also built approval controls into the system, ensuring no email sends without explicit typed confirmation and no price is quoted without a rate-card lookup, maintaining human oversight in critical decisions.
HR Tech Integrations
Sells sponsored B2B marketing programs to HR solution providers seeking brand authority and qualified lead generation, targeting the full HR technology ecosystem.
Key Accounts Closed
Successfully closed net-new logos with Workday, Salesforce, Litmos, Socure, alongside recognition, rewards, and HRIS accounts including Awardco, HiBob, Benepass, and Mercer.
Complex Portfolio Sales
Sells a complex, multi-product portfolio spanning formats and budget levels, including research, virtual events, webinars, custom research, and Buyer Activation Programs.
Advanced Advertising Diploma
Ready to Drive Revenue in HR Tech?
Let's discuss how my proven sales leadership and AI-powered strategies can elevate your team's performance.